The last couple of years, hundreds of websites security, if not thousands of them, caused losses to a lot of organization, no matter if they were private or government. Large websites of ecommerce became victims of attacks as well; the malicious groups tried to steal financial data and information about customers; also, there were hackers who were just eager to own and sell private information and details of consumers or companies that will be of great interest for the public.

There exist so many potential problems as for security of ecommerce, which are real threats related to e-commerce today. There is a possibility for you to enhance your prevention opportunities – you have to keep the reputation of your brand pure; in order to do this, you have to understand threats related to e-commerce and be aware of the ways of avoiding those threats.

In what way the issues of security may influence the brand reputation? Or even damage it?

Most American people perfectly know that there are some possible risks that come together with purchasing online. Possible security problems, which pop up from time to time, must be appropriately dealt with, but it often happens that the extensive damage comes first.

If you have become a victim of safety incident, the image of your brand can be non-returnable. Reliable and trusted websites are in higher demand among majority of customers. And these customers will recommend only competitive websites to their relatives and friends.

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As soon as the news about security threat of e commerce and insecurity and undependability of your website is spread to your customers, you are going to lose many clients. Social networking websites and PR outlets will be full of negative rumors and gossips about your company; that is the reason why your first task is to provide your clients with data protection, and to ensure it.

Security issues which are common for ecommerce brands

Very often, highly scalable hack attacks are targeted on ecommerce sites. Why? Because the entire volume of information is stored in the company’s IT infrastructure data base, as well as on servers, and this information may potentially bring much money in dollars for the hackers.

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The most frequently-named threats related to e-commerce security are click frauds and credit card fraud. Click fraud is the problem with which such companies like TEA Software can fight. Nobody is secured from fraudsters, whose target is to waste funds of contextual ad for “empty” clicks.

Among five main threats of e commerce security there are:

· Malware

First, there goes malware infecting of computer systems. In such a way fraudsters get access to a big volume of information of different types: financial and personal. They can use this data to steal a huge amount of money.

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· Known weak spots

Everything in this world is vulnerable and attackable. Therefore, it’s essential to have a high-quality team of software developers, the main task for who is to monitor and make updates to prevent click fraud or avoid undesirable attempts to get access to the programs.

· Mobile devices

Is there anybody NOT having a mobile device nowadays? Of course, not. Due to the statistics, almost 25% of sales online were done from mobile devices. That is why security systems should be constantly updated and monitored.

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· Cloud services threats

Each day, lots of information, like applications or programs, is cloud-based. If the place of keeping is not secured appropriately, it may become easy for hackers to get access and steal vitally important data.

· Accumulation of stolen data

Such type of information like credit card details is accessible for several companies. But with time, as soon as businesses go to ecommerce, this information is an attractive target for fraudsters. So, it’s very much crucial to manage this data on secured servers in order to provide appropriate protection. It won’t be cheap for business owners, but if no proper protection, it will be much more expensive to recover after hacker attacks.

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Ways to protect websites and data

Security is the priority, and you should always remember that, especially when there is a threat to e commerce security. Let’s consider some protection tips for your website, or for your company, or to protect information of your customers.

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· Never trust all platforms – you should choose only reliable and trusted ones. The platform you use for e commerce must be secure.

· To prevent threats for e-commerce, use secure check. SSL certificates must comply with PCI, and meet all the up-to-date requirements. This will provide you with necessary protection of the personal clients’ database, as well as financial information, when it goes through essential network channels.

· Security layers should be set up – a lot of ecommerce sites don’t provide additional security levels. Use these multiple levels, add them to your website, and also include search queries, as well as login boxes and firewalls. All this together helps to keep all the information secure.

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How to provide your potential clients with security

Security of brand and its trust always go together. And if customers don’t trust your brand because of security violation, your business might go down and not recover.

To make your clients sure that everything is going on fine and all data is under a good protection, you should put SSL certificates next to the shopping cart on the checkout screen; also, the reminder notices should be placed everywhere on the website; they must make each customer aware about ways of protection they can be provided with when making purchases online. On top of that, using such technologies as Apple Pay, for instance, it became possible to use a trust halo.

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It is obligatory to point out the protection that your customer is provided with. Lots of clients have issues with indefinite online statements, in particular on the IT subject.

If you website is not protected and there is a threat of e-commerce security, there is a possibility for you to lose the base of your customers, as well as a huge deal of money. Implementation of the security plan should be immediate to avoid attacks on your database and servers.