Due to the information, given by experts, almost 20% of all the clicks on ads are fraudulent. Therefore, the budget that was kept for advertising was just “clicked”, as they say, and that means that there was nothing done for click fraud prevention. Such statistics is not pleasing, and this is a warning sign for advertisers to think seriously about those money spent for advertising, as well as about efficiency of their campaigns on advertising.
Further on, we are going to deal with the notion of “click fraud”, the ways how Google detects invalid
clicks, and the steps the advertiser should make to eliminate click fraud in order to reach the maximum efficiency on click fraud prevention.
Let’s picture the following situation: you run a successful business, which takes a firm place in the market. Your future plans include expanding the number of customers, and for this you are going to use Internet advertising in order to attract a larger flow of clients to your website. Everything goes right, and sales rate are quite high! But quite unexpectedly at some period of time you notice that number of visitors becomes huge! Accordingly, the advertising budget costs increase as well. Of course, your expectations are clear – you almost “smell” the sales boom! But – unpleasant surprise and alas! – nothing happens. Sales are decreasing dramatically, though the cost of budget and number of site visitors is growing… It’s time to feel panic, isn’t it?
Now, stop and start thinking over the situation. What if your budget is fraudulently clicked by your competitors? This is the moment the advertiser should consider click fraud prevention issues. Well, as a matter of fact, one should think about it even before the advertisement is placed online, but who could know it was going to happen like that?
Click fraud is a dishonest activity targeted at misappropriation of competitors’ money for advertising. It’s very easy to make clicks on advertisements. But it’s not so simple to get rid of those clicks. Thus, if there are no measures taken on click fraud prevention, all the funds for advertising will be spent for nothing.
We have to mention, that two types of click fraud should be differentiated: automated and manual one.
Automated clicking is clickbots - particular programs, which “act” as if they are real people; the purpose of using these clickbots is to earn illegally and win in competitive war.
Clickbots behave freely in the website pages, coming through links and developing their own activity. They make advertiser pay for each “visitor”, who, actually, doesn’t get a potential client, but just wastes his money. Such cases are the warning for advertisers – do something about click fraud prevention, otherwise you are going to lose the entire budget for advertising that you have.
Automated click frauds is dangerous for the advertiser, as it doesn’t demand any costs, neither material not physical ones.
Manual click fraud is not considered to be a severe threat, as it doesn’t require much time and money. It doesn’t do much harm and that is why this issue is quite relatively dangerous.
In situation with click fraud prevention plays the major role. Advertisers should learn and assess all potential risks that the advertising market is exposed to. Learning potential threats means being ahead of the game and fully armed to prevent, avoid or even “fight” with fraudulent actions of the competitors. A good advice is to use TEA Software, with the help of which it is much easier to carry on with click fraud prevention.
What is the evidence of click fraud?
When you see the following signs, be sure that your website is experiencing a presence of click fraudulence:
- Sudden and unexpected increase of clicks and budget costs
- Click-through-rate is too lower, especially in comparison with SERP
As soon as you see these signs, you may be sure that somebody starts their enrichment at your expense. This fraudulence makes harm for the entire system of advertising, because it becomes not attractive for those who want to advertise online.
Who can wish your website to be clicked? Here are four answers we can give to you:
- Competitors. Their the only wish is to click your advertising budget and not allow you be in the top of search positions.
- Website owners. Or, in other words, owners of advertising platforms. They make their money by getting fee for every click they make on your advertisement.
- Specialists. Such people take orders for clicking on some advertisements and make money by wasting somebody’s budget.
- Fraudsters. Such people make clicks just for “having fun” and making harm. No earning goals exist for them.
What to do for click fraud prevention?
Firstly, immediately stop that advertising campaign that is clicked in order to save funds on advertising. Secondly, when you launch a new campaign, change keywords, make the different from the previous ones, and also change the text of advertisement. The third step should be to detect click fraud and figure out where it occurs – either on ad platform or on search.
As for the competitors, you can give them the taste of their own medicine: find professional specialists who are involved into clicking and make order to click the budget of your competitors. Very often it is quite an efficient way to stop click fraud malicious actions. But this way only works if you know who among your competitors “ordered” you.
Another option for getting rid of click fraud is blacklisting those IP addresses in settings, as well as advertising platforms that are not reliable should also be banned. It’s obligatory to contact customer support and writing a complaint, for the advertising network administration react as fast as it is possible to your claims and perform some necessary actions.
In conclusion to everything we have said above, keep in mind, that with click fraud your advertising platform and you as an advertiser can be seriously compromised. At present, those who create software for click fraud are severely competing with those who fight against click fraud, and the success of each side is quite varying. The first one constantly work to improve and better clicking programs, while others invent new ways to detect click frauds. This struggle has already turned into a separate activity field, always connected to the issue of click fraud prevention.